“How to choose the right influencers for your business?” Speaker: Inna-Pirjetta Lahti
Do you know what is influencer marketing and why it is working as a cost-effective marketing method for many products, brands and services? The key for a successful influencer collaboration is the right and committed influencers. PING Helsinki will give you a fresh perspective of the strategic influencer collaboration and deepen your understanding how to recognize the right influencers for your company.
Inna-Pirjetta Lahti is Finland’s leading pioneer on influencer marketing, creator of inspirational events, enthusiastic speaker as well as a skilled expert in social media. Inna-Pirjetta has her background in communication studies in the University of Helsinki. After graduation she worked 13 years in the Messukeskus Expo and Convention Centre in Helsinki before starting to work as an entrepreneur. She is the founder and CEO of PING Helsinki, forerunning human to human digital marketing company helping companies in creating and executing top-level influencer collaborations. PING Helsinki is especially well known for PING Festival, leading H2H digital marketing event in Europe, and PING Ethics, an ethical code meant for both the content creators in social media and the marketing executives of companies. She is also an influencer and author herself: Inna-Pirjetta and her sister have created a travel blog about travelling with children, a topic on which she is an expert having three sons.
Sofia Farmers' Breakfast is a new morning club including discussions about business, self-development, and creativity.
You can either choose your favourite from our upcoming events or participate in all of them! Farmers' Breakfasts are held on Wednesdays in Sofia Bistro at 8.30–9.30. We believe these brekkies have something to offer for both our members as well as everyone interested in learning, networking and entrepreneurship. See you at Breakfast, Farmers!